SELLING CHILDREN: HOW MEDIA AFFECTS KIDS

Topic

Media Literacy

Program Summary

A TOP TEN Teen Video!

This program exposes the fact that American children are a major target for advertisers and marketers. It explores the impact of advertising on children's feelings about their own body image, self-worth, and sexuality. Suggestions are given to help both children and parents learn to think more critically about the affect that the media has in their lives.

Length

22 minutes

Recommended Age

Grades 5+ ; Parents/Adults

Publication Date

2007

Teen Reviewer Comments

This movie will be very effective in keeping kids from being brainwashed by the media. Its real stories and interviews with professionals will help stop kids from getting the wrong thoughts about themselves and others.

Risk Factors Addressed

Media portrayal of problem behavior; friends who engage in problem behavior; early initiation of and favorable attitudes toward the problem behavior.

Protective Factors Addressed

Healthy beliefs and clear standards; cognitive and social skills for successful involvement.

Library Location

Kinderhook

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